To express the strategic orientations of specialised high-street chains: quality requirements at all levels, economic vector for town centres, respect for urban equilibrium, internationalisation.

The winners of Procos Prizes
Town Centre Prize	18 Mayors who have revitalised their town centres
Europe Prize	8 major European promoters/investors
Shopping Centre Prize	Creation, renovation, restructuring: 14 French operations rewarded for their quality of merchandising and architecture
Medium Size Unit Prize	9 retail parks rewarded for their spatial organisation, and the accessibility and quality of the store chains
Events Prize	8 annual town centre events rewarded for their originality and the involvement of the traders
Manager Prize	16 shopping centre managers rewarded for the quality of their management, events and relations with the store chains
Leasing Agens Prize	7 leasing agent apprecied by the person in charge of retail development.
Procos Honorary Prize	12 important trading personalities