International expansion of retail chains : The key to success

On 2002, 4th April, over 300 managers of major specialised retail chains and international promoters from 11 European countries took part in the second PROCOS International Forum which was held in Paris in association with Andersen and Eurelia.

The following questions were at the heart of the debate :

 Why set up retail chains abroad?
 How to go about it?
 Where are the major projects in Europe now?
 Where will they be in the future?

Twenty renowned European specialists participated in this seminar : The Sociologist, Bruno Marzloff pointed out the new organization of the consumer's time and its consequences on the European trade The Andersen Consulting Group analysed the great diversity of property leases in the euro zone.

During the three panel discussions, retail chain and promotion managers, as well as the Chairman of the Vivarte group, Georges Plassat, gave concrete answers to these questions.